Marketing Genius 

REED JONES

Owner / operator 

The Jones Standard Digital, LLC

  • Research target audience and discover current trends
  • Create engaging text, image content and video
  • Monitor web traffic
  • Develop optimal posting schedule 
  • Plan and orchestrate events of all sizes from start to finish
  • Including weddings, corporate retreats, family reunions, holiday parties, and many more
  • Focus on making events as easy and effortless as possible for host
  • Specializing in Northwest Colorado
  • Establishing new reoccurring events in the surrounding Steamboat Springs area

2017 - 2018

Owner / operator 

The Jones Standard, Effortless Events, LLC

2016 

Membership Director

Steamboat Springs Chamber Resort Association

2016 - Present

Social Media Manager 

Stand Creative Studio

  • Establish and maintain a digital footprint for small businesses
  • Understand target audience for each client and create an appropriate strategy to reach specific demographics
  • Create marketing campaigns that cover all platforms and media
  • Manage all digital marketing channels and traditional channels to ensure brand consistency
  • Report digital analytics and identify ways to measure success 
  • Responsible for development of membership benefits,  providing current reports for chamber members, and creating the annual membership retention program for over 950 members
  • Consistently surpass goal of 5 new members per month
  • Organize all member programs including Veteran Owned Businesses, Y.E.S. Golf Tournament, CAA program, I Shop Local Program, Merchant Pass Program, Service Excellence and Y.P.N.
  • Coordinate and execute 1-2 events per month, including Chamber Mixers, Business Outlook Breakfast, Beers with Peers, Corks & Connections, Brewing Up Business, Membership Benefits Review and the Navigator Awards
  • Prepare and present annual budget to Board of Directors for approval
  • Networked with local media outlets to acquire access to exposure for chamber members
  • Strengthened and facilitated Service Excellence Trainings for over 200 people and 15 businesses
  • Established 4 new non-dues revenue streams, including the Office Depot affinity program, RSS Feed, Photo Library, and Service Excellence

2015 - 2016

Technical Skills

 

  • Digital Advertising
  • Digital Media
  • Online Advertising
  • Social Media Management
  • Video & Television Production
  • Event Planning & Management 
  • While working within tight budget guidelines, raised and maintained a high level of client satisfaction
  • Led a team of 30+ people to execute events and wedding with 2-3 event locations simultaneously
  • Coordinated with internal events staff, spanning five departments (staff, chefs, A/V, maintenance, and sales) 

2008 - 2010

Catering Foreman / Alpine Club Manager 

Stowe Mountain Resort

  • Coordinated and supervised events up to 8,000 guests (budgets up to $275,000)
  • Planned, organized and on-site management of various special events
  • Hired and managed a 35-person team covering as many as 8 different event locations simultaneously
  • Liaison between sales, clients, and large team of event specialists
  • Came in on all events at- or below- budget

2007 - 2008 & 2011 - 2012

Catering Manager

Winter Park Resort

  • Promoted local businesses throughout the county and negotiated contracts for growing media network
  • Increased sales by 30%
  • Developed and grew client lists throughout Grand County
  • Co-hosted Grand County Dining Guide show.

2011 - 2012

Video Advertising Consultant

Grand County TV18

  • Specialized in developing marketing strategies that encompassed a holistic approach to advertising in both traditional and digital media for clients in various industries
  • Provided clients with products including web development/advertising, social media management, search engine optimization, Yampa Valley Regional Airport advertising, video and on air advertising
  • Cultivated new digital sales channels working with third-party vendors
  • Followed cutting-edge digital trends by staying current with continuing education
  • Certified by Local Media Association in Advanced Business Development for Digital Sales

2012 - 2015

2014 - 2015

video and Magazine advertising consultant

Steamboat TV18

  • Responsible for sales and negotiating contracts for TV18
  • Provided a voice for clients through The Steamboat Today Morning Show
  • Sold a diverse number of products across mediums (including TV, print, digital, and events), balancing multiple sales efforts across products and divisions
  • Consistently achieved 90% to 110% of all revenue goals
  • Closing ratio of 65+% of all in person sales calls
  • Implemented effective solution based sales techniques, utilizing a holistic approach to advertising
  • Produced and directed client videos for commercial video sales
  • Co-host of The Steamboat Today Morning Show and other TV video projects

Professional Skills

 

  • Marketing Strategy
  • Team Leadership & Management

  • Budgeting, Planning & Forecasting
  • Contract & Price Negotiation Management
  • Sales & Marketing 
  • ‚ÄčNetworking Wizard

My Experience

Senior Digital Advertising Consultant

Steamboat TV18 & The Pilot & Today